A 60-site campground still takes most bookings over the phone. The software that fixes that now costs one of three very different things — and most vendors won't tell you which until you sit through a demo.
This is a pricing-first look at the platforms campgrounds, RV parks and holiday parks run on: published numbers, where the AI sits, and an honest note on the vendors that stay quiet.
The three ways campground software charges you
Per-reservation pricing charges a fee per booking, usually passable to the guest, with a low or zero monthly base. It suits a seasonal park that would rather not pay in February — RoverPass, CampLife and Firefly work this way.
Flat monthly pricing charges by size instead — a band of units, rooms or pitches. Predictable, but you pay it in the off-season too. ReservationKey, eviivo and Sirvoy publish numbers; Campspot, Newbook and RMS Cloud quote instead.
Then there is buy-once, which only Campground Master offers.
1. RoverPass — per-reservation pricing, AI included for owners
RoverPass runs the front desk for a park: online bookings and payments, a site map that ties each reservation to a specific site, channel sync with Airbnb and Hipcamp, monthly resident billing and a camp store point of sale.
Pricing is published and unusually legible: a $99/month minimum your $3.50 per-reservation fees count toward, so you pay the greater of the two, never both. Past about 30 reservations a month the minimum stops applying, large parks move to custom pricing from $1.50, and either the park or the camper pays the fee. See RoverPass pricing.
Why it made the list: the clearest cost model in the category, with AI Assist for owners included.
2. CampLife — $3 per reservation with a $99 floor
CampLife has sold to RV parks and campgrounds since 2006 and covers operational depth: dynamic pricing, meter reading, cash and accrual accounting, point of sale, work orders, gate integration, mobile check-in and a kiosk.
CampLife publishes $3.00 per reservation against a $99 monthly minimum, with a one-time onboarding deposit credited back after setup. Recurring invoices for monthly residents are $3 each, and larger or public parks can move to a flat subscription. An AI Voice Agent is an included feature.
Why it made the list: an AI voice agent in the standard feature list, at a published price.
3. Firefly Reservations — no monthly base at all
Firefly is built for campground owners and is the only platform here with no subscription: no setup fees, no contracts, a 14-day trial without a credit card, and a guest portal that lets campers change bookings and cards themselves.
You pay $3.50 per unit booked — passable to the guest — plus $3.50 a month per long-term reservation you maintain. Add-ons are published too: the Wild Energy meter integration is $25/month, the Inex gate $15/month, and SMS plans run $5, $25 or $40 a month at $0.10 down to $0.03 a message.
Why it made the list: a park that closes for winter pays nothing in the months it takes no bookings — but there is no AI in the product.
4. ReservationKey — flat pricing that scales with your unit count
ReservationKey is reservation software for campgrounds, hotels and vacation rentals: online booking, a website builder, guest correspondence and payments, with no booking commission and no per-user fee.
The price is a flat monthly number set by unit count: $41 for up to 4 units, $49 for 10, $65 for 20, $79 for 30, $192 for 100 and $835 for 500. Add-ons: channel manager $29/month, extra websites $20 each. AI appears only as generated email copy.
Why it made the list: under 40 sites, the cheapest predictable bill here.
5. eviivo — the property suite that lists campgrounds
eviivo Suite is property management software for B&Bs, short-term rentals and, as its own menu says, campgrounds: property, website, channel, payment, guest and owner managers in one place, with a mobile app.
Pricing starts at $50 per month for a single property and $125 for a multi-property setup, with the figure set by unit count. Extras are charged per room — Payment Manager +$1, Guest Manager, Promo Manager and Owner Manager +$3 each. The AI module is named and real: AI Pricing Manager.
Why it made the list: it prices AI as a visible module, not a buried feature.
6. Campground Master — $795 once, no subscription
Campground Master, from Campground Automation, is the buy-once option: a desktop system for campgrounds, RV parks and marinas that runs on your own computer, covering site maps, reservations, POS and accounting.
The licence is $795 one-time for a standalone system, however many campsites or rooms you manage, with an evaluation download first. You run and back it up yourself, and nothing in it is AI.
Why it made the list: on a park taking thousands of bookings a year, no per-reservation cut pays the licence back.
7. Sirvoy — free to start, €12 to grow
Sirvoy is hospitality software that also names campsites and glamping among the property types it serves: booking engine, channel manager, website, invoicing and payments, with no commission on direct bookings.
It publishes three tiers: free with the booking engine and website, Starter at €12/month (€11 billed yearly) and Pro at €44/month (€41 yearly), which adds the OTA channel manager, team access and guest tools. There is no AI on its pages.
Why it made the list: the cheapest way to stop taking bookings by phone.
The three platforms that won't publish a price
Three of the best-known names keep their numbers behind a demo, so you will have to ask rather than compare.
8. Campspot — guest-paid booking fee and the deepest AI
Campspot serves more than 3,500 parks in the US and Canada and is built only for campgrounds: reservations, dynamic pricing, point of sale, accounting and a free mobile-optimised site. Its pricing page quotes no dollar figure — the Growth package charges a guest-paid booking fee on online reservations, with no onboarding fee; at scale it is custom. Its AI is the deepest here: AI Chat and AI Voice answer guests on the park's website, and the Growth package adds AI-powered occupancy prediction and pricing.
Why it made the list: the most advanced guest-facing AI here, unpriced on the website.
9. RMS Cloud — the AI case study is a caravan park
RMS Cloud is a hospitality platform that markets RV parks, campgrounds and holiday parks: property, channel, point of sale and payment management. There is no published price — its pricing route 404s — but its AI has a number: Beachport Caravan Park used Sadie AI to handle 55% of calls and generate nearly $10,000 in revenue in its first month, per its own site.
Why it made the list: the only vendor publishing a before-and-after AI result from a park.
10. Newbook — built for holiday parks, priced on request
Newbook is a property management suite whose enquiry form lists its industries as holiday park, RV park and campground, glamping, government and state parks, and marinas. Pricing goes through a demo or enquiry, and 500+ businesses run on it. There is no AI copy on its pages yet.
Why it made the list: the most explicit match for a mixed park running glamping or boat slips.
Where the AI actually sits in a campground
Across all ten vendors, exactly one sells AI as a priced line item: RoverPass charges $49/month for the AI Chatbot on your site, or $99/month with a pro website bundled, while AI Assist for owners is free. Elsewhere AI is bundled and unpriced (CampLife, Campspot), locked inside quote-only software (RMS Cloud's Sadie), or absent.
How to choose without sitting through five demos
Three questions settle most of the decision. Who pays the per-reservation fee — your park or the camper at checkout? What happens in your closed months: a minimum, or nothing? And what does the quote exclude — onboarding, payment processing, website costs and OTA commissions are where the annual total hides.
Then run the arithmetic on your own volume. A 50-site park taking 2,000 reservations a year pays $7,000 at $3.50 a booking, against $1,188 on a $99 monthly minimum — which is why busy parks push for the $1.50 tier while quiet ones stay on per-reservation pricing. For a mixed operation, see our roundups of hotel and B&B software and travel and tour operator platforms.
The honest takeaway
Campground software is one of the last verticals where vendors show you a price: RoverPass and CampLife publish their per-reservation model, ReservationKey and Sirvoy publish flat rates, Firefly publishes every add-on, and Campground Master a licence fee.
Be honest about the AI line, though: few park platforms ship guest-facing AI today, and only RoverPass prices it without a conversation. Buy the reservation system for the reservation system, and treat AI as a bonus until the pricing catches up.
Cover photograph: Lex Sirikiat, CC0, via Wikimedia Commons.