OpenAI opened Businesses in ChatGPT in beta on November 10, giving companies a way to claim a verified profile inside the assistant that OpenAI says 1.2 billion people use each week. Through a tool called Business Hub, a business can claim its organization, clear verification and get a blue check on its profile. Once verified, it can update key details, add self-service product feeds with current pricing and availability, and read aggregated insights on mentions, website clicks and the discovery topics where it appears. OpenAI says those insights surface only when conversation or interaction volumes pass certain thresholds.
The second half of the launch is agentic. Eligible ecommerce and online service businesses in the United States can build, test and publish a Business Agent that answers customer questions and helps people compare products using information the business supplies. Those conversations are clearly labelled and kept separate from ChatGPT's own answers, and businesses cannot read a user's chats with ChatGPT. Shopify merchants can connect a store through Business Hub or the Shopify admin, while existing OpenAI Enterprise customers and advertisers work through their OpenAI representative.
For founders, the practical effect is another distribution surface: a claimed profile plus an agent that can field routine product questions without a support team behind it. Claiming is open to eligible businesses wherever ChatGPT is available, subject to verification and integrity checks. Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labelled. OpenAI describes this as an early step, with more markets and business categories planned over time.