Most dealership leads do not arrive when someone is free to answer. They come at 9pm, during a test drive, or on a Sunday, and the BDC that once caught them is expensive and high-turnover.
That gap is what the current wave of dealership AI attacks. Voice agents that answer every call, chat agents on the website, and follow-up systems that keep texting a lead for months are sold per rooftop, per seat or per minute.
This guide covers eight AI platforms built for dealerships and auto groups, with the prices from their own pricing pages, plus the enterprise platforms that stay quote-only.
What AI actually does in a dealership
Three jobs are in play. Inbound response: answering a call or website chat in seconds, qualifying the buyer and booking an appointment. Persistent follow-up: working unsold leads and declined service visits for months. Service-lane recovery: recalls and declined work.
Almost every vendor below does the first job. Fewer do all three well, and that difference is the most useful thing to check on a demo.
The three pricing models you will see
Rooftop pricing charges a flat fee per store per month with unlimited users. Seat and conversation pricing scales with use. Usage pricing adds a per-minute or per-message fee.
Per-rooftop is easiest to budget and common at the top of this market. Usage pricing is cheapest to start and hardest to forecast.
1. DealerAI — multi-agent AI sold per rooftop
DealerAI bundles four products in one platform: a website chatbot, follow-up across SMS and email, an inbound voice agent for sales and service calls, and a workflow engine in between.
Pricing is published and simple: DealerAI charges $599 per rooftop per month for Basic, $1,499 for Reach, which adds outbound follow-up and 5,000 SMS, and $2,299 for All-in-One, which adds voice AI. Billing is monthly with no setup fee, and extra messages cost $100 per 5,000 texts. Voice minutes are billed on top.
Why it made the list: the only vendor here publishing a full per-rooftop table with no setup fee.
2. TECOBI — AI CRM with Auto Bots and human handoff
TECOBI describes itself as an AI CRM rather than a chatbot. Calls and texts get an AI response, Auto Bots work older leads, and conversations needing a person are routed with context attached.
Its TECOBI pricing page lists three rooftop plans by volume: Small $1,995, Medium $2,995 and Large $3,995, each with a matching setup fee, 15,000 to 40,000+ included SMS and overage from $0.10 per text. A 12-month commitment cuts the monthly fee 25% and setup 75%.
Why it made the list: the clearest published allowance structure in the category.
3. BDC.AI — AI agents that run the BDC function
BDC.AI deploys sales and service agents that call, text, email and chat with leads, book appointments, and hot-transfer qualified callers mid-conversation, across 20+ CRM and DMS integrations.
Pricing is stated on the BDC.AI homepage as “beginning at $595 per month”, with the plan sized through a demo. There is no published table above that floor, so treat the entry figure as a starting point rather than a quote you can budget against.
Why it made the list: the only pure AI-BDC vendor that publishes a floor price.
4. MessageAgent — flat-rate chat and messaging
MessageAgent is a general omnichannel AI agent rather than a dealership-only product, but it runs a car-dealership page and handles the channels dealer leads use: SMS, web chat, Instagram, WhatsApp and email.
Its pricing page is flat: Starter $79 a month, Growth $199, Scale $499, Enterprise $999, with 1,000 AI conversations on the entry tier and no per-resolution fee. Annual billing halves it — Starter becomes $39 a month ($468 a year).
Why it made the list: the cheapest serious entry point in this guide.
5. Mika — inventory-aware chat for smaller dealers
Mika is a website chatbot that answers questions, captures leads and books appointments around the clock. On the dealership side it can show inventory as photo cards inside the chat, and it comes from a small studio, so it feels like a managed service.
Its auto dealer plan is $350 a month with managed onboarding. Businesses that just want the chatbot pay $60, $90 or $150 a month for roughly 100, 250 and 750 conversations, with about 17% off annually.
Why it made the list: the only published dealer-tier price low enough for a small independent lot.
6. Autocalls.ai — AI voice agents priced per minute
Autocalls.ai sells voice agents for inbound and outbound calls — answering, booking and cold calling — with car dealerships among its supported industries. The platform is also sold white-label to agencies.
Published Autocalls pricing runs Starter $34 a month for 120 minutes, Pro $129 for 700, Agency $249 for 1,700 and White Label $419 for 3,500. Overage falls from $0.20 to $0.09 a minute, and annual billing charges ten months for twelve.
Why it made the list: the only usage-first option, so a low-volume store can test real AI call answering cheaply.
7. Ringlyn — generic voice agents with a dealership page
Ringlyn sells AI voice agents that answer calls, book appointments and run reminders, listing car dealerships among its supported industries. Every plan carries the same features and CRM integrations; tiers differ only in agents and minutes.
Its pricing page lists Starter $49 a month with two agents and 50 minutes, Growth $99 with five agents and 120 minutes, and Professional $199 with unlimited agents and 300 minutes. Overage runs $0.20 to $0.15 a minute and phone numbers cost $5 to $7 each. White label is quoted.
Why it made the list: the cheapest way to test a voice agent on an after-hours line.
8. Impel — enterprise AI across the whole customer lifecycle
Impel is the enterprise end of this market: an AI operating system for automotive retail covering lead handling, marketing personalisation and service retention across a dealer group, rather than one chatbot or phone line.
Impel does not publish pricing: it is sold through a demo and scoped per group, which typically means a multi-rooftop contract. For a single store the rooftop-priced tools above are the realistic option.
Why it made the list: if you run several stores, this is the category you will be quoted for.
The quote-only platforms worth a demo
Three more platforms appear on almost every dealership shortlist and none publish a number. Numa runs an AI layer for the service lane on a fixed fee per user. Fullpath sells an AI data and marketing ecosystem and is being acquired by Cox Automotive, which may change both the price and the buyer.
CarNow positions itself as an AI conversion platform combining chat, digital retail and intent signals, also demo-only. Ask all three for a per-rooftop figure and compare it with the published $599 to $1,499 band above.
How to choose without sitting through five demos
Start with the job, not the tool. If your problem is missed calls after 6pm, a voice agent priced per minute fixes it cheaply. If it is 4,000 unsold leads in the CRM, you need persistent follow-up — the expensive part of DealerAI or TECOBI.
Then check the integration list against your actual CRM and DMS: an AI that cannot write an appointment back into the system your salespeople use creates work rather than removing it.
Finally, do the arithmetic on volume. Two thousand SMS conversations a month fits inside TECOBI's Medium allowance and could be an overage bill elsewhere.
The honest takeaway
Dealership AI has moved past the demo stage into published price lists. A single rooftop can put an agent on the phone and website for under $100 a month, or buy a full follow-up platform for a fraction of a BDC salary.
The trade-off is not whether the AI can answer — most of these can. It is whether it hands a serious buyer to a person well, and whether it writes back to your CRM cleanly.